Fiat Chrysler Automobiles loves to collaborate with musical and visual artists. In the company’s latest effort to promote Apple CarPlay™ and Apple Music, FCA collaborated with not just one artist, but ten. A series of new ads spotlight each of the individual artists that worked with FCA, including OneRepublic, Alice Cooper, and Sofia Reyes.
FCA chose specific artists to showcase different vehicles, complementing its own versatile roster. Through the range of offerings in musical genres and vehicle types, the advertisements put the spotlight on how music lovers of any kind can enjoy Apple Music.
The collaboration promotes a new and exciting deal for buyers of Jeep®, Chrysler, Dodge, Ram, and Fiat vehicles. Through FCA’s collaboration with Apple Music, buyers of these vehicles will have a chance to enjoy up to six months of free service from Apple Music (with the purchase of a new model). This promotion began earlier this summer, accompanied by the new TV ads.
The new FCA musical ads also promote the features offered by Apple CarPlay™, the in-cabin smartphone integration platform by Apple. The FCA ads show how Apple CarPlay™ provides useful tools, like navigation through Apple Maps.
To get your Apple CarPlay™-integrated Chrysler, Dodge, Jeep®, or Ram vehicle, visit us at Linwood CDJR, where we have many 2019 models already in stock.